Vodafone Egypt Signs a Cooperation Protocol with the “Attaa” Charitable Investment Fund for Supporting Persons with Disabilities and the Coptic Evangelical Organization for Social Services (CEOSS) to Promote Inclusion and Accessibility
Vodafone Egypt has signed a cooperation protocol with the “Attaa” Charitable Investment Fund for Supporting Persons with Disabilities and the Coptic Evangelical Organization for Social Services (CEOSS), aiming to enhance inclusion and provide a more accessible and integrated experience for persons with disabilities across Vodafone Egypt branches, in line with accessibility standards and codes for various types of disabilities.
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Vodafone Egypt announced the launch of a comprehensive campaign to empower its customers with disabilities, as part of its ongoing efforts to support inclusion and integration. This campaign represents the largest integrated initiative of its kind in the company’s history. It coincides with the International Day of Persons with Disabilities, observed on December 3, 2025.
In this context, Vodafone Egypt signed a cooperation protocol with the “Attaa” Charitable Investment Fund and the Coptic Evangelical Organization for Social Services (CEOSS), aiming to promote the inclusion of persons with disabilities across all company-owned branches over a period of three years in all governorates. This will be achieved by fully preparing branches to meet the needs of different types of disabilities in accordance with accessibility codes and standards—marking a first-of-its-kind initiative within Egypt’s telecommunications sector.
Under the protocol, the “Erada” Factory affiliated with CEOSS will conduct accessibility assessments in Vodafone branches, including evaluations of entrances and exits, movement pathways, and guidance and wayfinding tools, to ensure ease of access for persons with physical, visual, auditory, and other disabilities. The Attaa Fund will oversee overall coordination of the project, provide technical support to Vodafone, and supervise and review the accessibility assessment processes carried out by CEOSS. Based on the outcomes of these reviews, Vodafone will implement development and renovation plans to create a retail environment fully compliant with accessibility requirements.
Commenting on the cooperation, Mr. Ayman El-Saadany, Head of External Relations Sector at Vodafone Egypt, affirmed that this step represents a natural progression of Vodafone Egypt’s national role in advancing inclusion and digital empowerment for persons with disabilities nationwide. He stated:
“Vodafone Egypt believes that connectivity is a fundamental human right for everyone. Our role goes beyond providing telecommunications services to removing all barriers that prevent any individual from fully benefiting from the opportunities offered by the digital world. The unprecedented offers provided by Vodafone, alongside the accessibility protocol in cooperation with the Attaa Fund and CEOSS, and the new digital accessibility solutions, together represent a qualitative shift that reinforces the company’s position as one of the strongest supporters of inclusion in Egypt.”
Ms. Amira El-Refaey, Executive Director of the Attaa Fund, expressed her pleasure in cooperating with Vodafone Egypt in its efforts to make its branches more accessible to persons with disabilities. She noted that this collaboration aligns with the fund’s commitment—as Egypt’s first charitable investment fund supporting persons with disabilities—to creating a qualitative improvement in their lives in line with its mission and objectives. She highlighted the fund’s role in providing technical supervision in accordance with accessibility codes and standards, as well as reviewing accessibility audit reports to ensure that services are accessible to all without barriers. She emphasized that this step represents an effective model for promoting social inclusion and accessibility of services for all segments of society, expressing hope that more private-sector companies will take similar steps in the future.
During the signing ceremony, Mr. Momtaz Beshay, Vice President of CEOSS, stated:
“Signing this protocol represents a qualitative step in the path toward empowering persons with disabilities within Egyptian society. The Coptic Evangelical Organization for Social Services is proud to be an active partner in supporting accessibility standards across Vodafone branches, ensuring safe, easy, and equitable access for all citizens. Our commitment to this project stems from our institutional mission to promote social inclusion as a fundamental human right and to support a national model that reflects the seriousness of the Egyptian state in implementing the National Strategy for Empowering Persons with Disabilities.”
As part of Vodafone Egypt’s ongoing commitment to supporting and empowering customers with disabilities, the company announced a wide range of exclusive benefits, including a 50% discount on home and wireless internet packages, as well as a full exemption from transfer fees through the “Your Transfers on Us” service for Vodafone Cash wallet customers—marking a first-of-its-kind initiative in the Egyptian market. Vodafone also continues to enhance its existing offers, including a 50% discount or doubled capacity on Flex bundles and mobile internet packages. For RED customers, Vodafone offers a unique market-first promotion: “One Month on You, One Month on Us” for six months for postpaid line customers. Eligibility for these offers requires presenting the Integrated Services Card issued by the Ministry of Social Solidarity, ensuring services reach those entitled in line with best inclusion and empowerment standards.
Vodafone’s efforts also extend to comprehensive digital transformation, with the launch of a new digital accessibility tool—an “Accessibility Widget”—on its customer website. This tool enables users with various disabilities to customize their browsing experience according to their needs. It supports more than nine types of disabilities, including visual, auditory, motor, and learning difficulties, and offers features such as font size adjustment, color contrast control, comfortable reading modes, and easier navigation across website sections, ensuring a clearer, more user-friendly, and inclusive digital experience.
At the customer service level, Vodafone Egypt has ensured intensive training for its teams to professionally and empathetically serve customers with disabilities across all channels. This includes specialized training for customer service representatives in branches, call centers, and digital platforms. Since 2016, Vodafone has established the first specialized customer service center for the deaf and hard of hearing via video calls, in addition to teams in branches trained in sign language. To date, 900 employees have been trained across 75 Vodafone Egypt branches to ensure effective and equitable communication for all customers.
This initiative comes within the framework of Vodafone Egypt’s Accessibility Strategy for 2025–2028, which sets a clear roadmap for enhancing digital accessibility, developing branch environments, and upgrading customer service teams to better serve persons with disabilities. The strategy aims to enable all Egyptians to access telecommunications, internet services, and technical support at the same level of quality. With more than 12 million persons with disabilities in Egypt, these steps represent a substantial contribution to building a more inclusive and equitable society—opening doors to connectivity, knowledge, and opportunities for all.
